hey ya’ll

I’m Ashley — a wardrobe stylist and creative director based in San Diego, California, originally from Fort Worth, Texas. My love for fashion has lived with me since the very beginning, and became a clear calling when I attended a fashion styling program at the Fashion Institute of Technology (FIT) in New York at 15 years old. That experience opened my eyes to the world of styling and made me realize this was what I was meant to do.

Before launching Stay U Styles, I spent years building a strong foundation in the fashion industry — working across retail, wholesale, consignment, and visual merchandising. From styling mannequins and building in-store displays to attending market weeks and managing inventory, I gained a deep understanding of this industry from every angle. But while those roles taught me discipline and the business of fashion, I often felt creatively stifled.

Stay U Styles was born out of a desire to finally express myself — and help others do the same. Styling, for me, has always been about storytelling. Whether I’m curating looks for a brand campaign, collaborating on an editorial shoot, or helping someone refresh their wardrobe for a new chapter in life, my approach is intentional, expressive, and rooted in who my client is and what they want to communicate.

Since launching my freelance styling career, I’ve directed, styled, and produced many creative projects in Austin, New York, and Los Angeles. I have also assisted on numerous commercial shoots throughout Southern California. My work combines an editorial eye with a deep respect for personal identity — whether the goal is to build confidence in everyday dressing or create striking visuals for a campaign or photoshoot.

At the core of Stay U Styles is the belief that style is more than just clothes — it’s a tool for expression, connection, and empowerment. Let’s create art together!